Soda Club

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SODA-CLUB: AN INTRODUCTION

Sleek and stylish, the home soda maker is a countertop appliance about the size of a coffeemaker that transforms water into fresh, fizzy seltzer/sparkling water at the push of a button. Soda makers operate without batteries, electricity or plumbing, so they are simple to use in a kitchen and great for bringing along on a boat, RV or to a second home. Making seltzer and soda takes just seconds and requires no clean-up.

A reusable, one-liter carbonating bottle (provided by Soda-Club) is filled with water and screwed into the machine fitting. A CO2 carbonator, housed inside the soda maker, adds carbonation at the touch of a button – as much or as little as the consumer prefers. After carbonating the water, the soda drinker simply adds a capful from one of over 25 soda mix flavors to make his or her favorite, great-tasting soda.

Despite recently arriving in the US market, Soda-Club is the global leader of in-home carbonation. Over the past decade, Soda-Club’s home soda makers and soda-making accessories have been sold into over 10 million households in 18 countries around the world. In fact, it is estimated that over 800 million liters of water are carbonated with Soda-Club’s system worldwide each year.

Soda-Club products are available through select retailers, plus several catalogs and internet stores. Our primary focus in 2006 is building our business on the web. Online revenue doubled in 2005 and we expect online revenue to double again in 2006. We expect this continued growth to derive from excellent word-of-mouth in combination with outstanding public relations exposure and advertising.

In recent months, Soda-Club products have appeared in Time Magazine, Food and Wine, Popular Science, The Wall Street Journal, Ebony Magazine, HGTV Kitchen Trends, The Chicago Sun-Times, The Boston Globe, The Baltimore Sun, The Dallas Morning News, The Seattle Times, Cooking Pleasures magazine, msnbc.com and many more. As we continue our PR efforts, and as consumers begin to become aware of Soda-Club (actually, the entire concept of in-home carbonation) we expect that demand will increase exponentially, creating a unique opportunity for affiliates looking to earn healthy commissions. Indeed, we consider our Affiliate Program to be an integral part of our e-commerce growth plan.

BENEFITS OF FRESHLY MADE SODA AND SELTZER
With a home soda maker, a household will save in many ways - save trips to the store, save lugging and storage, save the environment, save sugar and sodium…and save money!

With Soda-Club, soda stays fizzy, thanks to a special hermetic seal in the carbonating bottle caps. That means no more flat, wasted soda. A home soda maker and concentrated sodamix flavors means no more lugging and storing soda. Each bottle of sodamix is about the size of a can of soda but contains enough syrup to make 12 one-liter bottles (about 36 cans) of soda. So, Soda-Club is great for families and for anyone with tight space, including RVers, boaters, college students and urban dwellers.

Soda-Club seltzer/sparkling water has several advantages over store-bought. First, the carbonation can be customized. Secondly, seltzer/sparkling water made with a Soda-Club machine contains no sodium, unlike many store-bought brands. A Soda-Club household will save as much as 50% over store-bought seltzer/sparkling water.

Soda-Club sodas are a sensible alternative to store-bought sodas. Soda-Club’s regular sodamix flavors have 2/3 less sugar, calories, carbs and sodium than regular store-bought soda. Diet flavors are of course sugar-free, contain less sodium than store-bought diet flavors and contain no aspartame – all diet flavors are sweetened with Splenda® brand sweetener.

And finally, soda and seltzer households will save money with Soda-Club. Seltzer starts at just 17 cents per liter; soda starts at just 42 cents per liter. Soda-Club even offers an Energy Drink sodamix that consumers can make for about 25 cents per serving (compared to $1.99 per serving in the store.) Soda-Club is an even greater value when you consider that you’ll stop pouring money down the drain with flat, wasted bottles of store-bought soda. And no more lost deposit fees for customers in bottle bill states. Plus, you’ll help the environment by cutting down on all those cases of store-bought cans and bottles.